Instapaper's most useful features are now free for everyone

                   Instapaper's app, which allows you to save articles to read later, has always been free to use but its most useful features — like text-to-speech playlists and the ability to search within saved text — has been reserved for paid users. Subscriptions previously cost $2.99 a month or $29.99 for a year.When Instapaper was an independent operation, it relied on subscriptions as well as advertising, to keep its business afloat. But now that Pinterest owns the app, it can apparently afford to turn the app into an experience that is completely free for everyone. (This could be bad news for competing app Pocket, which charges $4.99month or $44.99/year for its premium tier.) Add, in case any Instapaper fans were worried about the service's future as an independent app in the wake of Pinterest's acquisition, it appears they have nothing to be concerned about — at least for now. A Pinterest spokesperson tells Mashable the company plans to continue to run the app as a separate product and that it will continue to receive updates and new features. 

Xiaomi launches bigger air purifier, portable air quality monitor in China

                 The Chinese electronics company has refreshed its air purifier lineup with an all new Mi Air Purifier Pro as well as a portable air quality monitor called the Mi PM2.5 Detector. The launch comes at a time when the air quality in most Chinese and Indian cities have become a matter of grave concern. A report by UNICEF this week stated that over two billion children worldwide (especially in regions such as India and China) are breathing toxic air. The Mi Air Purifier Pro addresses two major concerns users of the earlier Mi Air Purifier 2 had — it now comes with an OLED display that shows the PM2.5 reading, temperature and humidity. It can also handle twice the capacity than the smaller purifier. The display also has an LED ring around it, which changes from color from green to red with the change in air quality around it. Previously, users were required to get all these information through a smartphone app.The Mi Air Purifier Pro offers air cleaning at an air delivery rate (CADR) value of 500 cubic meters an hour. (In comparison, the Mi Air Purifier 2 offers cleaning at 310 cubic meters an hour).  

The company also launched the Mi PM2.5 Detector — a hand-held device that sports an OLED screen and displays real-time updates on air quality. The Mi PM2.5 Detector is fairly compact, measuring 62 x 62 x 37 mm and weighing just 100 grams. Users can carry it along with them and check the air quality both indoors and outdoors.The Mi Air Purifier Pro is priced at 1,499 Yuan ($220), whereas the Mi PM2.5 Detector costs 399 Yuan ($60). Both gadgets will go on sale in China starting Nov. 11. There is no word on their international availability just yet. 

Webdevelopment

Definition - What does Web Development mean?

                Web development broadly refers to the tasks associated with developing websites for hosting via intranet or Internet. The Web development process includes Web design, Web content development, client-side/server-side scripting and network security configuration, among other tasks. 

Web development is also known as website development.

                             Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Most recently Web development has come to mean the creation of content management systems or CMS. These CMS can be made from scratch, proprietary or open source. In broad terms the CMS acts as middleware between the database and the user through the browser. A principle benefit of a CMS is that it allows non-technical people to make changes to their web site without having technical knowledge.[1]

                              For larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer and/or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are 3 kind of web developer specialization; Front-End Developer, Back-End Developer, and Full Stack Developer.

WordPress

                   WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your recipe site to a Fortune 500 web site without paying anyone a license fee and a number of other important freedoms.

About WordPress.org

                  On this site you can download and install a software script called WordPress. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. There is also a service called WordPress.com which lets you get started with a new and free WordPress-based blog in seconds, but varies in several ways and is less flexible than the WordPress you download and install yourself.

What You Can Use WordPress For

                 WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes, WordPress is limited only by your imagination. (And tech chops.)

                 

              

Google Avertisements

            Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies and keywords predefined by the advertisers. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.

          AdWords has evolved into Google's main source of revenue, contributing to Google's total advertising revenues of USD $43.7 billion in 2012.[2] AdWords offers pay-per-click (PPC) (cost-per-click (CPC) advertising), cost-per-acquisition (CPA) advertising,[3] cost-per-thousand-impressions or cost per mille (CPM) advertising, site-targeted advertising for text, banner, and rich-media ads, and remarketing (also known as retargeting). The AdWords program includes local, national, and international distribution. Google's text advertisements are short, and consist of one headline of 25 characters, two additional text lines of 35 characters each, and a display URL of 35 characters. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. In May 2016, Google announced its reformatting of ads to help consumers and advertisers succeed in a mobile-first world. The new format, called Expanded Text Ads, allows for 23% more text. The new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, to replace the single headline of 25 characters. The new description allows 80 characters and replaces the two descriptions lines of 35 characters each. The display URL is replaced with two 15 character paths, and the characters do not include the root domain.

Facebook Promotion

Boost your posts

         Boosting posts is an effective and inexpensive way to get more exposure for your content. It's a simple and easy process – posts are boosted directly from your Facebook Page – and you can boost a post for as much or as little as you want.

It's a great way to get more people to see your posts, to promote special events, offers and news, and to reach new audiences through targeting.

Shopping cart

   History

             
            The development of web shop systems took place right after the Internet became a mass medium. This was a result of the launch of the browser Mosaic in 1993 and Netscape in 1994. It created an environment in which web shops were possible. The Internet therefore acted as the key infrastructure developments that contributed to the rapid diffusion of the e-commerce, a subset of e-business that describes all computer-aided business transactions. In 1998 a total of 11 e-business models were observed, one of which was the e-shop business model for a B2C (business-to-consumer) business—also called the “online shop” The two terms “online shop” and “electronic” or “e-shop” are used interchangeably. The term “online shopping” was invented much earlier in 1984; for example TV shopping often used the term before the popularity of the online method. Today the term primarily refers to the B2C transactional business model. In order to enable “online shopping” a software system is needed. Since “online shopping”, in the context of the B2C business model, became broadly available to the end consumer, internet-based “online shops” evolved.

               For online shopping systems in this context the narrower term “web shop” is used. No term has become solidly established for a B2C e-commerce software system. Whereas in the German-speaking region terms such as “web shop software” or “online shop software” are used, the term “shopping cart software” has become established in the United States

Technical definition

                     These applications typically provide a means of capturing a client's payment information, but in the case of a credit card they rely on the software module of the secure gateway provider, in conjunction with the secure payment gateway, in order to conduct secure credit card transactions online.

                      Some setup must be done in the HTML code of the website, and the shopping cart software must be installed on the server which hosts the site, or on the secure server which accepts sensitive ordering information. E-shopping carts are usually implemented using HTTP cookies or query strings. In most server based implementations however, data related to the shopping cart is kept in the session object and is accessed and manipulated on the fly, as the user selects different items from the cart. Later at the process of finalizing the transaction, the information is accessed and an order is generated against the selected item thus clearing the shopping cart.

                        Although the most simple shopping carts strictly allow for an item to be added to a basket to start a checkout process (e.g., the free PayPal shopping cart), most shopping cart software provides additional features that an Internet merchant uses to fully manage an online store. Data (products, categories, discounts, orders, customers, etc.) is normally stored in a database and accessed in real time by the software.

                        Shopping Cart Software is also known as e-commerce software, e-store software, online store software or storefront software and online shop.

Components

• Storefront: the area of the Web store that is accessed by visitors to the online shop. Category, product, and other pages (e.g., search, bestsellers, etc.) are dynamically generated by the software based on the information saved in the store database. The look of the storefront can normally be changed by the store owner so that it merges with the rest of the web site (i.e., with the pages not controlled by the shopping cart software in use on the store).
• Administration: the area of the Web store that is accessed by the merchant to manage the online shop. The amount of store management features changes depending on the sophistication of the shopping cart software chosen by the merchant, but in general a store manager is able to add and edit products, categories, discounts, shipping and payment settings, etc. Order management features are also included in many shopping cart programs. The administration area can be:
• Web-based (accessed through a web browser)

Desktop-based (a desktop application that runs on the user's computer and then transfers changes to the storefront component).

Types

Shopping cart software can be generally categorized into three types of E-commerce software:

• Open source software: The software is released under an open source licence and is very often free of charge. The merchant has to host the software with a Web hosting service. It allows users to access and modify the source code of the entire online store.
• Licensed software: The software is downloaded and then installed on a Webserver. This is most often associated with a one-time fee, the main advantages of this option are that the merchant owns a license and therefore can host it on any web server that meets the server requirements.
• Hosted service: The software is never downloaded, but rather is provided by a hosted service provider and is generally paid for on a monthly or annual basis; also known as the application service provider (ASP) software model. Some of these services also charge a percentage of sales in addition to the monthly fee. This model often has predefined templates that a user can choose from to customize their look and feel. Predefined templates limit how much users can modify or customize the software with the advantage of having the vendor continuously keep the software up to date for security patches as well as adding new features.